privacy policy

Final correction date: April 18, 2025

1. Information regarding the collection of personal information

1.1 Personal Information

The following provides information on the processing of personal data when using the website of Wise Innovation Co., Ltd. (hereinafter referred to as "the Company") (https://www.wiseelab.shop/). Personal data refers to information about a living individual that can identify a specific person through details such as name, date of birth, and other descriptions, in accordance with the Personal Information Protection Act in Japan. The Company aims to inform you about our procedures while also complying with our legal obligations.

1.2 Personal Information Handling Business Operators

The company handling personal information is Wise Innovation Co., Ltd.Privacy Policy - Wise Innovation Co., Ltd.*This will take you to another website.

1.3 Purpose of Use

The specific purposes for which we use personal information in providing our services are as follows:

Identification related to the service, including but not limited to recording user settings and payments, as well as the provision, maintenance, protection, and improvement of the service.

(B) Measuring user traffic and behavior

(D) Guidance and response to inquiries regarding the service

(E) If we determine that you have violated our rules, regulations, or policies relating to the Services

(F) Any activities related to the above matters

2. Processing of customer information when accessing our website

When using the website for informational purposes, that is, displaying the website without registration and not providing other information, the browser processes the information sent to the server. The following data must be processed by us because it is technically necessary for us to display the website to you and to ensure stability and security.

(A) IP address

(B) Date and time of the request

(D) Amount of data transmitted in each case

(E) Browser

3. Further features and offerings on the website

3.1 Overview of various services

In addition to using our website for purely informational purposes, we offer various services that can be utilized if interested (for example, account registration, product purchases). We also use other features to promote sales (such as payment method selection) and to analyze or market our offers. These will be explained in detail in Sections 4 and 5 below. For this purpose, customers typically need to provide additional personal information. We also process additional data used to perform each service. The principles of data processing mentioned above apply to all purposes of data processing described in this privacy policy.

3.2 Use of external service providers

In order to provide this service (for example, payment service providers, shipping companies, etc., please refer to Articles 5 and 6 below for details), if it is necessary to provide data to external service providers, we may use external service providers to process your data. These service providers are carefully selected by us, are bound by our instructions, and are regularly monitored.

3.3 Involvement of Third Parties

Furthermore, when we provide participation in promotions, competitions, contract signing, or similar services with our partners, we may transfer your personal information to third parties not described in this privacy policy. Depending on the service, partners may also collect your data at their own responsibility. When providing your data or receiving more detailed information in the description of each offer, we will not share your personal information without obtaining your consent.

3.4 Third parties outside of Japan

Our company may provide your personal information within the group and may also provide your personal information to third parties located outside of Japan. Some of our third-party partners are based outside of Japan, so we may provide your personal information to third parties located outside of Japan for the handling of that personal information.

When we provide your personal information to third parties outside of Japan, we will always ensure that at least one of the following protective measures is implemented to provide an equivalent level of protection:

We will obtain the customer's prior consent.
We will only provide your personal information to countries that have a system for the protection of personal information recognized as being at a level equivalent to that of Japan in protecting individual rights and interests.

Please refer to the information provided by each country in the "Survey on the Systems for the Protection of Personal Information in Foreign Countries" published on the Personal Information Protection Commission's website.

(https://www.ppc.go.jp/personalinfo/legal/kaiseihogohou/#gaikoku)

4. Processing of personal information when customers contact us or register an account with us.

When you contact us via email or contact form, the data you provide (email address, name, and phone number, if applicable) will be stored by us to respond to your inquiries. When you register a customer account with us, we only collect the information that you voluntarily share with us. This data may include the following:

(A) In some cases, this may be a name, job title, or username.

(B) Login data, the email address and password selected by the customer.

(D) Information about your personal data and other information regarding your interests that you may share with us.

5. Processing of personal information when customers make purchases with our company.

5.1 Shopping Information

When you place an order at our online shop, we collect shopping data. Depending on the type of purchase and processing status, the shopping data may include the following information.

(A) Details of the purchased item (name, price, model number, etc.)

(B) Order number

(D) Delivery and payment status (e.g., "Completed" or "Shipped")

(E) Messages and communications regarding purchases (e.g., complaints or messages regarding customer service)

(F) Return status (e.g., "Ongoing")

(G) Information about the relevant service provider (e.g., parcel service tracking number)

5.2 Payment Details

We offer various payment methods, especially [credit cards], [Apple Pay, Google Pay], etc. We collect the payment details that you share in order to execute the payment. We receive additional payment details from external payment service providers and credit agencies that assist in executing the payment and conducting credit checks. We only transfer the information necessary for payment processing to the payment service providers.

Payment details include the following:

(A) Billing address

(B) Preferred payment method

(D) Details regarding credit cards

The payment details also include other information directly related to payment processing and credit checks. This applies, for example, to information used for identification by external payment service providers, such as the Stripe ID when paying with Stripe.

6. Cookies

6.1 General Information about Cookies

Our company may use technologies such as cookies, tags, and web pixels to automatically collect information related to this service. Cookies or tags are codes that allow our technology partners to collect information that typically does not directly identify you. Where required by law, we will seek your consent before using cookies or other tracking technologies. This section describes your ability to manage the use of cookies and the use of cookies for advertising-related purposes. As stated below, we do not use cookies or similar tracking technologies that process your personal information. However, this does not apply if cookies are strictly necessary or if you have opted in using the cookie banner or consent manager on this website. You can withdraw your consent or update your settings at any time by clicking the "Manage Cookies" link in the footer of the website.

6.2 Cookies

Cookies are small web files that a site or its provider transfers to the hard drive of a device via a web browser, allowing the site's or provider's system to recognize the browser and remember specific information.

Typically, we use first-party cookies and third-party cookies for the following purposes to ensure the proper functioning of this service.

To provide customers with a safe browsing experience when using this service.
To collect passive information regarding your use of this service.
To measure interactions with marketing campaigns.
To support the improvement of services.
To remember the customer's preferences for their convenience.

Our company uses the following types of cookies in this service.

Strictly Necessary Cookies: These cookies are essential for you to use our services. For example, strictly necessary cookies enable you to access secure areas of our services. Without these cookies, we cannot provide certain services. These cookies do not collect information about you for marketing purposes. Cookies in this category are essential for the functioning of the service and cannot be disabled.
Functional Cookies: We use Functional Cookies to remember your preferences and tailor the service to provide enhanced features and personalized content. For example, this cookie can be used to remember your name and preferences within the service. We do not use Functional Cookies targeted at customers in online marketing. This cookie can be disabled, but doing so may result in reduced functionality when using the service.
Performance or Analytic Cookies: These cookies collect passive information about how you use the service, such as the web pages you visit and the links you click. We use the information collected by these cookies to improve and optimize the service. We do not use these cookies for online marketing purposes. You can disable these cookies in the manner specified below.
Advertising or Targeting Cookies: This cookie is used to enhance the relevance of advertising messages to users. It performs functions such as preventing the same advertisement from being displayed continuously, ensuring that advertisements are shown appropriately to advertisers, and, in some cases, selecting advertisements based on users' interests. Our third-party advertising partners may use this cookie to build a profile of your interests and deliver relevant advertisements on other sites. You can disable the use of this cookie in accordance with the provisions set forth later.

6.3 Customer Choice

You can manage browser cookies using your browser settings. Most browsers' "Help" features explain how to prevent the browser from accepting new cookies, how to have the browser notify you when it receives new cookies, how to block cookies, and when cookies expire. If you block all cookies in your browser, neither we nor third parties will transfer cookies to your browser. However, doing so may require you to manually adjust your settings each time you access the site, and some features or services may not function properly.

6.4 Web Pixel

We may use conversion pixels to determine how successful our marketing campaigns and other objectives of this service are. This displays a short line of code when a specific button is clicked or when a specific page is reached (for example, when you complete the process to subscribe to any of our services or when you complete any of our forms, a thank you page will be displayed). We also use web pixels to analyze usage patterns of the service. By using pixels, we can record when a specific device, browser, or application accesses a specific web page.

6.5 Analysis

We may use third-party service providers to monitor and analyze the use of our services. Currently, we are using Google Analytics. Google Analytics is a web analytics service that tracks and reports website traffic. For more information about Google's privacy practices, please visit the Google Privacy & Terms webpage.https://policies.google.com/privacy?hl=enPlease refer to this. By using the Google Analytics Opt-out Browser Add-on, you can prevent visitor data from being collected and used by Google Analytics (https://tools.google.com/dlpage/gaoptout）。

6.6 Behavioral remarketing

Additionally, we use remarketing services to provide advertisements to you on third-party websites after you have accessed our services. For this purpose, visitors are grouped based on specific actions on the service, such as the duration of the visit. This allows us to understand your preferences and display personalized ads even when you are currently surfing on another website that is also part of the Google Ads network.

For these purposes, we will use the following tools and services:

The Google Ads remarketing service is provided by Google. To opt out of this, visit the Google Ads settings page (https://www.google.com/settings/adsAccess ).
If Google Ads is configured to collect personal information, the data controller will be Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
Bing Ads is a service operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For more information on how Microsoft processes information, please refer to Microsoft's privacy statement (https://privacy.microsoft.com/en-US/When you access this site through Bing Ads, cookies are set on your computer. Additionally, a universal event tracking tag is integrated into this site. This code stores data about the use of the site, such as the duration of use, areas accessed, and the ads used to reach the site, in combination with cookies. Furthermore, Microsoft may track user usage patterns across multiple electronic devices through so-called cross-device tracking. The collected information is transferred to Microsoft servers in the United States. If Bing Ads is configured to collect personal information, the cookie banner for this service provides an opportunity to consent to Bing Ads.
Facebook ads may display interest-based advertisements when using Facebook, utilizing Facebook business tools. To change your settings or turn off ad personalization provided by Facebook, please access your Facebook ad settings. We do not share your personal information with Facebook. We may also display ads to audiences with similar characteristics to yours. To do this, we hash and irreversibly encrypt a list of email addresses, upload or send it from the site, and Facebook matches the hashed data with its own users to generate a similar audience, then deletes the uploaded list. We cannot access any information about the similar audience unless they choose to click on one of our ads.

6.7 Other Tracking Technologies

Our company uses tracking technology to collect "clickstream" data such as the domain name of the service that provides access to the Internet, the type of user device, the IP address used to connect the computer to the Internet, the type and version of the user's browser, the operating system and platform, the average time spent on our website, web page views, searched content, access times, and other related statistics. We may also assign a unique identifier to the device or other authentication information that users use to access this site for the same purpose.

On our website pages, we may use JavaScript. JavaScript is a code snippet embedded in various parts of websites and applications that facilitates various operations, such as accelerating the update speed of specific functions and monitoring the usage of various online components. Entity tags are an HTTP code mechanism that allows parts of a website to be stored or "cached" in the browser to accelerate the website's performance. HTML5 local storage allows data from the website to be stored or "cached" in the browser, enabling the website to save and retrieve data on HTML5 pages when revisited.

6.8 Tracking not permitted

Some internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to send a "Do Not Track" or "DNT" signal. Since there is no unified standard for the "DNT" signal, this site currently does not process or respond to "DNT" signals.

6.9 Location Intelligence

By disabling location services in the device settings, you can adjust the device settings to prevent your physical location information from being sent to us or third parties. Additionally, you can change the relevant settings and permissions in your mobile device or browser settings to deny access to location information for specific websites or mobile applications.

7. Provided by a third party

7.1 Transfer only when permitted by law

Data will only be transferred if permitted by applicable laws. In particular, we work closely with specific service providers such as customer service (hotline, service providers, etc.), technical service providers (for example, operators of computer centers), and logistics companies (for example, postal companies like Sagawa Express). These service providers may typically process your data on our behalf under special conditions. When we use them for order processing, the service providers will only have access to your data to the extent and for the duration necessary to provide the service. If you shop with one of our partners, we will transfer certain shopping data about you (for example, your name and delivery address) to the partner so that they can send the ordered products to you.

7.2 Technical Service Providers

We use the system provided by SHOPLINE Japan Co., Ltd. The personal information provided by customers through the system is subject to SHOPLINE's privacy policy and terms of use. Before providing personal information, please refer to SHOPLINE's privacy policy (https://jp.shopline.com/privacyPlease check the following.

We are collaborating with technical service providers to offer services. These service providers include, for example, SHOPLINE (https://jp.shopline.com/privacyIt may mean that data is sent to countries with lower data protection standards than Japan. In such cases, we ensure that the relevant service providers guarantee an equivalent level of data protection through contracts or other means.

7.3 Payment service providers and credit institutions

We offer various payment methods, including prepayment, payment by credit card, payment via Apple Pay and Google Pay, and payment by invoice. To facilitate this, we can transfer payment data to your payment service provider. For details on how personal information is processed by the payment service provider, please refer to each provider's privacy policy.

(A) DEGICA Corporationhttps://ja.komoju.com/privacy-policy/）

（B）Stripe,Inc.(https://stripe.com/jp/privacy)

7.4 Delivery Company

(A) External delivery companies (for example,Sagawa Express Co., Ltd.、Japan Post Co., Ltd.、Yamato Transport Co., Ltd.We collaborate with delivery companies to ship products. These delivery companies receive the following data to execute the delivery of related orders.

(B) Customer's name

(D) Your postal code (if applicable)

(E) Your email address (if applicable)

7.5 Authorities and other third parties

If we are required to do so by authorities or court decisions, or if it is for prosecution purposes, we will provide your data to prosecuting authorities or other third parties as necessary.

8. Data saving and deletion

We will retain your personal information as long as necessary for the purposes stated in this privacy policy, particularly to fulfill our contractual and legal obligations. We may also retain your personal information for other purposes if permitted by law, including for specific purposes (such as defense against legal claims).

If you close your account, we will delete all data we hold about you. If it is impossible or necessary for legal reasons to completely delete your data, the relevant data will be blocked for further processing. In the case of data being blocked, we ensure that only a limited number of employees, who need to know and only for specific purposes (for example, in the case of a tax audit), can access the relevant data using technical and organizational measures. Blocking will occur in the following cases:

(A) The details of your order and payment, as well as other details, are generally subject to various legal retention obligations. By law, this data must be retained for 10 years for tax audits and financial audits. After such retention period, we may ultimately delete the relevant data.

(B) Even if the customer's data is not subject to legal retention obligations, we may refrain from immediate deletion and instead perform initial blocking if permitted by law. This applies particularly when we need the relevant data for further contractual processing, prosecution, or legal defense (for example, in the event of a complaint). The decisive criterion for the blocking period is the legal limitation period. Once the relevant limitation period has expired, the relevant data will be permanently deleted.

Data may be exempted from deletion if it is anonymous or pseudonymous, and deletion would exclude or significantly hinder processing for scientific research or statistical purposes, provided that this is permitted by law.

9. Personal Information Protection Procedures

To protect the system, we use technical and organizational measures. For your orders and logins, we securely transmit your personal information using SSL encryption (Secure Socket Layer).

10. Procedures for requesting disclosure

10.1 Requests to personal information handling businesses

Customers may request the following from us, as a personal information handling business operator, in accordance with Japan's Personal Information Protection Law: (i) disclosure of the purpose of use or the record of usage regulations of personal information to third parties, (ii) correction, addition, or deletion of their personal information, and (iii) suspension of the use of their personal information or provision to third parties.

10.2 Billing Procedure

To request the above items, the customer shall send an invoice with sufficient evidence of identity at the time of the request to our data protection officer (see Article 12).

11. Changes to this Privacy Policy

There may be a need to change this privacy policy due to further improvements to our website or changes in legal or regulatory requirements. Therefore, we recommend that you periodically check for notifications regarding this privacy policy.

12. Data Protection Contact

For our data protection officer, please use our postal code:1-12-4 Ginza, Chuo-ku, Tokyo 104-0061, Japan (N&E BLDG)Please contact the "Data Protection Department" at [email protected].

That's all.

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privacy policy